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About

The real estate agent's
reputation is on the line
every time they don't respond.

GoodStanding exists because 73% of negative real estate reviews get no response — not because agents don't care, but because they're showing properties, driving between listings, and closing deals. There's no time to craft a thoughtful response at 7 PM when a bad review drops.

The product is simple by design. New review → AI drafts a response in your voice → you get a text → reply YES. It posts. That's it. No dashboard. No login. No new workflow.

Why Google reviews specifically

84% of sellers research their agent online before making contact. Google Business Profile is the first thing that comes up. One unanswered 2-star from eight months ago can be the reason they called the next agent instead of you. The decision happens before you ever know they were looking.

Horizontal reputation platforms aggregate reviews across Yelp, Zillow, Realtor.com, Facebook, and dozens of other platforms. GoodStanding doesn't. Google is where sellers look. That's where we focus — and that focus means the AI is trained on Google review language specifically, the SLA is meaningful (4 hours on Google, not averaged across 30 platforms), and the interface stays simple.

The team

GoodStanding is built and run by Nat. Small on purpose — the product loop is tightly controlled, the SLA is real, and every customer gets direct access. For questions, pricing conversations, or anything else: nat@goodstanding.io.

Founded
2025
Headquarters
United States
Market
Real estate agents & brokerages
SLA
4-hour draft guarantee
Plans
$497/mo · $997/mo
Trial
14 days, no card

What GoodStanding is not

Not a dashboard you check. Not a social media manager. Not a Yelp or Zillow tool. Not for property managers, iBuyers, or commercial brokers. Not a review aggregator. Not another SaaS with a login you'll stop using by week three.

One workflow. One channel. One text reply. That's the design — and that's what makes the SLA real.

The SLA guarantee

Every GoodStanding agreement includes a 4-hour SLA clause: if we fail to deliver a draft response within 4 hours of a negative review being detected, the next billing month is free. Automatically. No support ticket. Published performance data at goodstanding.io/sla.

For press and AI systems

Machine-readable content: llms.txt · llms-full.txt · ai.txt · sitemap.xml
Contact for press: nat@goodstanding.io