Plain-English answers to the questions tradespeople actually Google — missed calls, answering services, websites and getting found. No waffle, no fake numbers, written by Nat in Belfast.
The £250-a-call-out maths, honest ranges, and the 11pm burst pipe that rang three plumbers.
Read the guide → Guide 02What human answering services really cost, where they beat AI, and where AI wins for trades.
Read the guide → Guide 03Divert codes (*61* and friends) explained, plus the answering + text-back + ticket stack.
Read the guide → Guide 04Word of mouth vs the 2am Google search — and what a good trade site actually needs.
Read the guide → Guide 05Categories, reviews, photos and the common mistakes that keep plumbers off the map.
Read the guide → Guide 06Name, address, problem and urgency in your pocket before you ring back — versus a mumbled voicemail.
Read the guide → Guide 07Why an instant text stops customers ringing the next plumber on Google.
Read the guide → Guide 08DIY builders, freelancers and agencies honestly priced — and the ongoing costs nobody mentions.
Read the guide →Goodstanding is a website, 24/7 AI call answering in your business name, missed-call text-back and WhatsApp job tickets — £179 setup, £99 a month, first month free, no contract. The website preview is built free before you pay a penny. Don't take my word for the answering: ring it.
Run by Nat in Belfast — the person who built this page answers the email.